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Digital Mktg Advisory Specialist

Digital Mktg Advisory Specialist

Accenture

7 - 11 years

6 - 11 Lacs

mumbai

Posted:23 hours ago| Platform:

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Skills Required

seo digital marketing keyword research analytics tool customer engagement media research tool analytics marketing ms excel data extraction operations search engine optimization

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role
Skill required: Marketing Operations - Search Engine Optimization (SEO)
Designation: Digital Mktg Advisory Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designDevelop an organic search engine optimization strategy based on client goals and objectives, defining keywords and priority content, and ensuring web/mobile content meets marketing needs.
What are we looking for?
Find ways to reduce crawl errors, improve site accessibility, crawl budget and site performance.Project manage SEO elements, including site migrations and new sites launches.Should be able to write meta tags based on the keyword mappingWork with developers to make technical recommendations.Ability to understand the business context and apply SEO concepts to provide business solutions.Proficiency in MS Excel – should understand formulas and pivot tables.Contribute to the SEO roadmap definition and take the necessary actions so it is successfully delivered.
Roles and Responsibilities:

Responsible for managing all SEO activities such as on-page, keyword strategy to increase rankings on all major search networks.

Understand functional and technical requirements from international clients.Worked extensively in generating Insights and Recommendations for SEO-Onpage & Offpage Campaigns.Manage expectations in Data Extraction from any analytics tool & reporting delivery and implementation efforts.Support engagements to understand and address client business issues and solution best possible SEO solutions to drive outcomes.Responsible for managing all SEO activities such as on-page, keyword strategy to increase rankings on all major search networks.Should have experience in providing content recommendations at page level Understand functional and technical requirements from international clients.Should have a solid technical understanding of website structure, structure data, canonicalization, web core vitals etc.Optimizing landing pages for search engine optimizationPerforming ongoing keyword research including discovery and expansion of keyword opportunities
Qualification Any Graduation

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Digital Mktg Advisory Specialist