Digital Mktg Advisory Specialist

 About The Role  

Skill required: Marketing Operations - Social Media Strategies

Designation: Digital Mktg Advisory Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song"” all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designMarketing strategy for social media and emerging marketing channels that facilitates community building, engagement, and customer experience. Strategy includes understanding of key audience segments, business and marketing opportunities, campaign and supporting content development, role of channel, and measurement.

What are we looking for? The Social & Influencer Operations Specialist supports the day-to-day execution of social influencer programs, with a particular focus on micro-influencer sourcing, onboarding, and campaign coordinationThe role ensures all operational elements of influencer marketing"”across platforms like Instagram, iand YouTube"”are executed efficiently and in compliance with internal processes.

Roles and Responsibilities:

Source and onboard micro-influencers for social campaigns based on briefs and brand criteria.

Maintain influencer trackers, content calendars, and campaign management tools.

Coordinate briefing, asset sharing, seeding, and content approval workflows.

Liaise with Client s legal, finance, and procurement wherever required

Monitor influencer content to ensure it aligns with brand guidelines and campaign timelines.

Compile performance data and engagement metrics for post-campaign reporting.

Support ongoing process improvements and documentation across social influencer operations.
 Qualification Any Graduation