Digital Mktg Advisory Specialist

About The Role

Skill required: Marketing Operations - Campaign Management

Designation: Digital Mktg Advisory Specialist

Qualifications:Any Graduation

Years of Experience:7 to 11 years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com

What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.

What are we looking for Bachelors degreeMinimum 5-6 years of experience working at a media agencyKnowledge of DSP platforms:The Trade Desk and DV360 requiredAdvanced computer skills:Microsoft tools and Excel a mustBe proactive:Show interest in constantly learning and growingBe organized:Able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completionExperience mentoring and guiding assistants/associatesSociable and outgoing lots of communication with outside vendors requiredStrong written and verbal skills, ability to communicate in person and through phone and emailsDetail-oriented with strong attention to follow throughAbility to be flexible and a team playerWilling to work in night shiftEnjoys fast paced work environmentWork collaboratively with multiple groups both internally and externally (client and creative agency)Participation in status meetings and communicate updates outwardClarify with strategy teams on campaign deliverable requirementsWork collaboratively with analytics + adops teams on tagging requirements to QA performanceOwn billing and reconciliation process (inclusive of ad serving estimation) to maintain campaign parametersCommunicate outwardly on partner recommendations + rationales to share feedback on partnersClear communication on if deadlines will not be met to manage expectations
Roles and Responsibilities: Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across programmatic platforms like DV360, DataXu, MediaMath, The Trade desk, etc. Be the programmatic expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives. Leverage first party and third-party data for targeting and insights. Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPIs and proactively managing campaign execution. Recommend forward thinking strategies and innovations. Proactively working with client services on campaign set-up and optimization strategy.Manage relationship with platform support teams to continually bring innovation to product and communicate updatesLearn and master processes and systems related to the trafficking and workflow management of programmatic campaigns; inclusive of:oPrimary Ad ServeroBilling/Planning systemoVerification systemsoMeasurement systemsLearn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP)
Qualification
Any Graduation