Digital Mktg Advisory Associate

Job Description

Skill required: Marketing Operations - Social Media Strategies Designation: Digital Mktg Advisory Associate Qualifications: Any Graduation Years of Experience: 1 - 3 Years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Digital and Social Media Specialist drives client's online presence by managing and optimizing digital campaigns and social media strategies. This role focuses on creating impactful content, engaging audiences, and delivering measurable business outcomes through digital channels.Role requires Digital Marketing Ads & Promotion creation/designBachelors degree in Marketing, Digital Media, or a related field (required).Certifications in digital marketing are a plus.The team is responsible for business strategies to be well-positioned in Social Media. This includes vision & strategic context, journey design, local origination, organization, assessment, maturity modeling, cross-channel utilization, blueprint & modeling, and roadmap acceleration. They act as advocates for the local consumers, mapping content and channels across journeys for positive brand engagement, maintain and leverage data to support journey decisions. They develop KPI measurement guidelines as per agile local market requirements, audience targeting, segmentation, and personalization across channels and touchpoints. The team is responsible for driving content strategy, including social media engagement rules, determine optimum consumer digital experience based on data and insights, provide recommendations to clients on campaign planning, performance optimization, and process improvements. What are we looking for Technical Skills: Expertise in digital marketing tools, including analytics platforms.Proficiency in content management systems and social media scheduling tools.Strong understanding of SEO, SEM, and paid media strategies.Ability to analyze data and translate it into actionable insights.Core Competencies:Analytical ThinkingStrong ability to measure and optimize digital performance.CreativityDevelop engaging and innovative digital content.AdaptabilityRespond quickly to changes in digital trends and platform updates.CollaborationWork effectively with internal teams and external partners.CommunicationClear and effective communication of digital strategies and performance insights. Roles and Responsibilities: Digital Strategy Development:Develop and execute digital marketing strategies that align with client's business objectives.Optimize campaigns for performance across search, social, and display platforms.2. Social Media Management:Manage client's social media channels, including content planning, posting, and audience engagement.Monitor social media trends and implement best practices to enhance client's online presence.3. Campaign Execution:Create and execute targeted digital advertising campaigns to drive awareness, engagement, and conversions.Collaborate with internal teams and external agencies to produce high-quality digital content.4. Performance Analysis:Track and analyze digital campaign performance using analytics tools.Provide data-driven insights to improve digital strategies and achieve KPIs.5. Compliance and Innovation:Ensure all digital and social media activities comply with client's brand guidelines and industry regulations.Stay updated on emerging digital trends and recommend innovative approaches for cleint. Qualification Any Graduation