Digital Marketing Trainee

The Digital Marketing Executive will be responsible for executing and optimizing various digital marketing activities to enhance the online presence, traffic, and performance of all national and international websites. The role involves managing SEO strategies, supporting content development, performing keyword and competitor research, coordinating with internal teams, and monitoring digital performance metrics. The candidate will contribute to creating impactful content, building quality backlinks, conducting site audits, and assisting in multimedia content creation. This position requires strong analytical skills, attention to detail, and the ability to work collaboratively to support overall digital growth and marketing objectives.

Area of Responsibility

KRA 1: Content Development & Publishing

• Create, update, and maintain high-quality content pages across all websites.
  • Write, proofread, and optimize blogs to drive organic traffic and improve SERP performance. • Coordinate with the content writer for timely and effective content publishing.

KRA 2: SEO Strategy & Website Optimization

• Manage all SEO on-page and off-page activities for national and international websites to improve visibility and ranking.
  • Conduct detailed site audits to identify technical SEO issues and coordinate timely resolutions. • Conduct in-depth keyword research using various SEO tools to support content and SEO strategies. • Perform competitor research to analyze keywords, content strategies, backlinks, and overall digital performance. • Track performance metrics and prepare detailed SEO performance reports.

KRA 3: Off-Page SEO & Backlink Building

• Build high-quality guest post backlinks to strengthen off-page SEO authority.
  • Track and maintain traffic records for all websites and share periodic performance reports.

KRA 4: Multimedia & Cross-Functional Collaboration

• Edit and enhance videos for marketing, educational, and promotional use.
  • Collaborate with cross-functional teams to support digital marketing initiatives.

Qualification:

• B.Tech, M.Tech, MBA, BCA, or BBA (preferably from a technical or marketing background)

Experience:

• Fresher or 01 year of relevant experience