Digital Marketing Sr. Executive

As an integral team member, you will play a crucial role in developing and executing the overall digital marketing strategy. Your responsibilities will encompass implementing various digital marketing initiatives across a diverse range of channels, including SEO, SEM, Social Media, Email, Mobile, and Display. You will be tasked with overseeing and enhancing the company's owned media platforms, such as websites, mobile apps, and email/CRM software. Additionally, you will be responsible for generating compelling digital content tailored for different digital platforms and managing social media marketing campaigns effectively. The role also involves supervising digital advertising campaigns across SEM, Display, Social, and Programmatic channels, as well as optimizing SEO campaigns for maximum impact. You will be required to set up and monitor conversion, pixel, and event tracking on websites and other digital platforms. To ensure success, conducting in-depth research on market trends, brand audiences, competitors, and consumer journeys will be essential. Analyzing digital marketing analytics reports and deriving actionable insights to develop optimization plans will be a key part of your responsibilities. Staying updated on the latest digital tools, platforms, trends, and technologies is crucial. Sharing your insights with the team will contribute to the collective growth and effectiveness of our digital marketing efforts. This role is a full-time, permanent position suitable for both experienced professionals and freshers. The benefits include health insurance, Provident Fund, performance bonuses, and yearly bonuses. The work schedule is during day and morning shifts, and the preferred educational background is a Master's degree. The work location for this role is in person, providing an opportunity to collaborate closely with team members and stakeholders for optimal results.,