Digital Marketing

About the Role:

We are looking for a highly motivated Digital Marketing Executive to plan, execute, and optimize online marketing campaigns across various platforms. The ideal candidate will have hands-on experience in managing SEO, SEM, Meta (Facebook/Instagram) ads, and keyword research, along with strong analytical skills to measure performance.

Key Responsibilities:

• Plan and execute SEO strategies to improve website ranking and organic traffic.
• Conduct keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, etc.
• Manage SEM campaigns on Google Ads (Search, Display, Video).
• Create, run, and optimize Meta Ads campaigns (Facebook & Instagram ads).
• Monitor campaign performance and optimize ROI across paid and organic channels.
• Perform on-page and off-page SEO activities including link building.
• Analyze campaign data, generate performance reports, and present insights.
• Collaborate with design and content teams for ad creatives, landing pages, and content strategy.
• Stay updated with the latest digital marketing tools, trends, and best practices.

Required Skills & Tools Knowledge:

• Strong understanding of SEO, SEM, and PPC advertising.
• Hands-on experience with Meta Ads Manager & Google Ads.
• Knowledge of Google Analytics / Search Console.
• Familiarity with keyword research tools (SEMrush, Ahrefs, Ubersuggest, etc.).
• Basic understanding of Content Marketing & Social Media Strategy.
• Good analytical and data interpretation skills.
• Ability to create clear performance reports.

Preferred Qualifications:

• Bachelor’s degree in Marketing / Business / Communications or related field.
• Certification in Google Ads / Meta Ads / Digital Marketing is a plus.
• Strong communication & project management skills.

What We Offer:

• Competitive salary & performance incentives.
• Opportunity to work on real-time projects & campaigns.
• Growth-focused environment with learning and development support.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person