Key Responsibilities
- Build and execute the full marketing strategy for Tag: pre-launch, launch and growth phases.
- Plan and run paid user acquisition on Meta, Google App Campaigns, YouTube, Snapchat, TikTok-style short-video platforms and other relevant networks, managing budgets against CPI, CAC and ROAS targets.
- Own App Store Optimization (ASO): keywords, titles, screenshots, preview videos, ratings and review management.
- Run organic social media across Instagram, YouTube, X, Discord, Reddit and others, with a content calendar built around gaming culture and trends.
- Identify, onboard and manage influencer, streamer and creator partnerships, including briefs, negotiations and performance tracking.
- Build and nurture the Tag community on Discord, WhatsApp or Telegram groups and social channels; run contests, events and referral programs.
- Plan CRM and retention marketing: push notifications, email, in-app messaging, win-back and re-engagement campaigns.
- Set up and monitor attribution and analytics (AppsFlyer, Adjust, Firebase, GA4 or similar); report on installs, activation, retention, LTV and funnel drop-offs.
- Run A/B tests on creatives, store listings, landing pages and messaging, and scale what works.
- Brief and work closely with the Video & Graphic Designer to produce ad creatives, posters, reels and launch assets.
- Coordinate with product and engineering on releases, feedback loops and feature announcements.
- Track competitors and gaming trends, and bring fresh campaign ideas regularly.
- Support marketing for other [Company Name] projects as needed: positioning, go-to-market planning, campaign execution and reporting.
Required Skills and Qualifications
- 2 to 5 years of digital marketing experience, with proven results in app installs or user growth.
- Strong working knowledge of performance marketing platforms and mobile attribution tools.
- Solid understanding of ASO, social media growth, influencer marketing and community building.
- Data-driven approach: comfortable with dashboards, spreadsheets and funnel analysis.
- Good copywriting skills and a sense of what makes gaming content engage.
- Ability to manage multiple channels and deadlines with minimal supervision.
- Strong communication and collaboration skills.
Good to Have
- Prior experience marketing a mobile game or consumer app.
- Familiarity with the gaming and esports ecosystem, streamers and creator communities.
- Basic design or video editing skills (Canva, CapCut) for quick turnarounds.
- Experience with marketing automation or CRM tools (CleverTap, MoEngage, WebEngage or similar).
- Experience launching products from zero.
What Success Looks Like
- Steady growth in installs and active users at a healthy CAC.
- Improved Day 1, Day 7 and Day 30 retention.
- A growing, active Tag community and a strong organic presence.
- Clear, regular performance reporting with actionable insights.
What We Offer
- Ownership of a product's marketing from day one.
- Room to grow into a marketing lead role as the company expands.
- A creative, fast-moving team in the gaming space.
- Compensation: [Salary range / As per industry standards].
Pay: ₹30,000.00 - ₹41,000.00 per month
Work Location: In person
