Key Roles and ResponsibilitiesA. Digital Advertising & Lead Generation
- Plan, create, and manage paid advertising campaigns on Facebook and Instagram.
- Generate quality leads for residential plot projects.
- Manage campaign budgets and optimize advertising costs.
- Test different ad creatives, videos, headlines, and audience targeting.
- Monitor cost per lead (CPL), lead quality, and campaign performance.
- Run Google Ads campaigns when required.
B. Social Media Management
- Manage the company's Facebook, Instagram, LinkedIn, and YouTube accounts.
- Create and publish project posters, reels, videos, and promotional content.
- Maintain a consistent posting schedule.
- Develop engaging content highlighting project locations, amenities, pricing, and verified approvals.
- Respond to social media comments and messages or coordinate with the concerned team.
C. Website Management & SEO
- Coordinate with the website developer to maintain and update the company website.
- Update project details, images, contact information, and enquiry forms.
- Improve website visibility through Search Engine Optimization (SEO).
- Optimize project pages and local search visibility.
- Monitor website traffic, enquiry submissions, and WhatsApp clicks.
- Ensure website enquiries are correctly captured and forwarded to the sales team.
D. Lead Management & Sales Coordination
- Ensure all digital enquiries are recorded and shared with the telecalling or sales team.
- Coordinate with the sales team to understand lead quality and conversion status.
- Track leads generated, calls completed, interested customers, site visits, and sales.
- Analyze why leads are not converting and recommend improvements.
- Support retargeting campaigns for customers who previously showed interest.
- Follow up with the concerned team for lead status updates.
E. Creative Content & Campaign Planning
- Prepare monthly digital marketing plans for each project.
- Coordinate the creation of advertising posters, campaign videos, and Tamil voiceovers.
- Ensure every creative contains accurate project information and the correct company branding.
- Develop campaigns for new project launches, special promotions, and site visit drives.
- Coordinate with designers, video editors, and external agencies when necessary.
F. Analytics & Performance Reporting
- Monitor Meta Ads Manager, Google Analytics, Google Search Console, and other relevant tools.
- Track campaign spending, impressions, clicks, leads, cost per lead, and site visits.
- Prepare daily, weekly, and monthly performance reports.
- Compare results across projects and advertising campaigns.
- Recommend changes based on data and business objectives.
Pay: ₹10,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
