Digital Marketing Specialist

DIGITAL MARKETING SPECIALISTROLE OVERVIEW

We are looking for a highly strategic digital marketing specialist who can drive high-quality admissions through performance marketing. This role goes beyond campaign execution—it directly impacts revenue, admissions pipeline, and brand positioning among HNI, UHNI, and global families.

KEY RESPONSIBILITIES

• Own and scale paid acquisition across Meta, Google, YouTube, and programmatic platforms
• Drive high-quality lead generation aligned with admissions goals
• Optimise campaigns for CPL, conversion rates, and ROI
• Build high-intent audience segments (expats, NRIs, premium demographics)
• Collaborate with the admissions team to improve the lead-to-enrollment funnel
• Execute A/B testing across creatives, landing pages, and targeting
• Implement robust tracking and attribution systems

REQUIRED SKILLS

• Expertise in Meta Ads, Google Ads, and performance marketing ecosystems
• Strong understanding of attribution models and funnel optimisation
• Hands-on experience with GA4, Tag Manager, and CRM integrations
• Analytical mindset with strong reporting capabilities

PREFERRED BACKGROUND

• 8+ years in performance marketing
• Agency experience (premium/luxury brands preferred)
• Experience managing large budgets with measurable ROI

SUCCESS METRICS

• Cost per qualified lead
• Cost per admission
• Lead-to-visit conversion rate
• Campaign ROI and channel performance

Pay: From ₹45,000.00 per month

Benefits:

• Flexible schedule
• Food provided
• Health insurance
• Paid time off
• Provident Fund

Application Question(s):

• What is your notice period? Are you available to join us immediately?

Experience:

• Digital marketing: 8 years (Required)

Work Location: In person