Digital Marketing Specialist

URGENT HIRING – ORBISIQ INC.

Role : Digital Marketing Specialist

Experience : 2-5 Years

Shift Timings : Night Shift

Location : Kondapur ( Onsite )

About the Role :

You will own Bharvo’s digital marketing. You will plan and run campaigns across search, social, email, and content. These campaigns bring in two groups of people: everyday users who browse and post, and local businesses who list and advertise. You will set the targets, run the experiments, and report on what works.

Key Responsibilities

Build and run a digital marketing plan that covers paid, organic, and email channels.

Plan and manage paid campaigns on Google Ads, Meta (Facebook and Instagram), and LinkedIn, with a focus on cost per sign-up and cost per listing.

Run local SEO for the business directory, classifieds, and event pages, including keyword research, on-page optimization, and Google Business Profile management.

Plan and publish content across social platforms, including community stories, event promotions, and business spotlights.

Run email campaigns, including the weekly newsletter, onboarding sequences for new users, and business outreach.

Promote events and featured listings, and work with the sales team to create campaigns that support advertising sales.

Set up conversion tracking and dashboards using Google Analytics 4, Tag Manager, and ad platform reporting.

Run A/B tests on landing pages, ad creative, and email subject lines, and apply what you learn.

Manage the marketing budget and report weekly and monthly on traffic, sign-ups, cost per acquisition, and return on ad spend.

Work with the product team to improve sign-up flows, listing pages, and search visibility.

Build relationships with community influencers, local creators, and partner organizations.

Required Qualifications

2–5 years of experience in digital marketing, ideally with a marketplace, directory, or consumer platform.

Hands-on experience running paid campaigns on Google Ads and Meta, with measurable results.

Solid knowledge of SEO, including local SEO.

Experience with email marketing tools such as Mailchimp, HubSpot, or Klaviyo.

Strong working knowledge of Google Analytics 4 and conversion tracking.

Good writing skills and a feel for clear, engaging copy.

Comfort working with data and turning numbers into decisions.

Authorized to work in the United States.

Preferred Qualifications

Experience marketing to local communities or diverse, multilingual audiences.

Basic design skills using Canva or Figma, and simple video editing.

Experience with a CRM such as Salesforce or HubSpot.

Experience launching or growing a product in a new market.

Familiarity with marketing automation and referral or growth campaigns.

Tools You’ll Use

Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Search Console, an email platform, social scheduling tools, and a CRM.

Email: hirewithhr@gmail.com

WhatsApp: 8096304393

Interested candidates can share their updated resumes.

Referrals are welcome!

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person