Digital Marketing Specialist

You are a forward-thinking and AI-savvy Digital Marketer responsible for leading data-driven campaigns, optimizing performance using intelligent tools, and creating impactful customer journeys across digital touchpoints. Your role involves blending classic digital marketing with modern AI technologies to achieve high ROI and scalable brand growth. Key Responsibilities: - Plan, execute, and optimize multi-channel digital campaigns on platforms like Google, Meta, Instagram, YouTube, etc. - Utilize AI tools such as ChatGPT, Jasper, Copy.ai for creating ad copy, blog content, and email sequences - Leverage AI for A/B testing, predictive analytics, and personalization at scale - Create high-performing content strategies using AI SEO tools like SurferSEO, Clearscope, Semrush - Develop and optimize keyword-based blog content using generative AI - Manage content calendars and automate scheduling through tools like Buffer, Hootsuite, or Publer - Utilize AI for social listening, trend analysis, and engaging with influencers - Generate creative concepts using AI image/video generation tools like Midjourney, Sora - Track KPIs using tools such as Google Analytics 4, Looker Studio, and AI dashboards - Utilize predictive models for customer behavior, churn, and sales forecasting - Monitor and report performance across channels while providing data-backed insights - Set up and optimize workflows in platforms like HubSpot, Klaviyo, Mailchimp - Personalize customer journeys using AI-based triggers and behavior patterns - Automate retargeting, abandoned cart flows, and loyalty campaigns Required Skills: - Proven experience in digital marketing, paid ads, SEO, and email marketing - Proficiency in AI marketing tools like ChatGPT, Canva AI, Jasper, Writesonic - Understanding of web tracking tools, UTM building, heatmaps like Hotjar - Strong analytical skills and marketing ROI analysis - Knowledge of prompt engineering and AI content refinement - Comfortable with A/B testing and AI-driven CRO (Conversion Rate Optimization) Preferred Qualifications: - Degree in Marketing, Digital Media, or a relevant field - Certifications in Google Ads, Meta Blueprint, or AI Marketing - Experience working with e-commerce, fashion, or retail brands is a plus - Familiarity with no-code tools like Zapier, Notion AI, Webflow Perks & Growth: - Opportunity to work with cutting-edge AI tools and shape modern marketing - Continuous learning & access to AI training resources - Fast-paced, creative work environment with growth opportunities (Note: Omitting "Job Type: Full-time" and "Benefits: Health insurance" as they are not part of the job description),