Digital Marketing Specialist

Job Description

Job Title: Digital Marketing Executive Company: Sylora (www.sylora.in) Location: Mohali (Phase 7) Email to Apply: admin@sylora.in Type: Full-time About Sylora: Sylora is a modern fashion and lifestyle brand that blends Indian ethnic roots with the bold aesthetics of streetwear and Korean fashion. Our mission is to empower youth with style that's both trendy and culturally rich. We’re now looking to grow our digital presence and reach customers across India through smart digital marketing strategies. Key Responsibilities: Develop, implement, and manage digital marketing strategies for Sylora's clothing line. Run paid ad campaigns across Google Ads, Meta (Facebook & Instagram), and other relevant platforms. Plan and execute email marketing, SMS marketing, and WhatsApp automation campaigns. Optimize our presence on e-commerce platforms (Amazon, Flipkart, Meesho) and drive traffic to our official website. Track and report campaign performance using Google Analytics, GA4, and Meta Business Suite. Manage SEO/SEM for website content and product listings. Create engaging social media content calendars and collaborate with design teams for creatives. Monitor competitors and suggest improvements for performance and brand visibility. Required Skills: Strong understanding of digital marketing strategies and tools. Experience with Google Ads, Meta Ads, SEO tools, and analytics. Knowledge of e-commerce and fashion industry trends is a plus. Basic graphic designing using Canva/Photoshop is a bonus. Familiarity with WordPress/WooCommerce is preferred. Excellent communication and creative thinking skills. Qualification: Bachelor's or Master’s degree in Digital Marketing, Business, or a related field. 0–2 years of experience in digital marketing (freshers with strong internships or projects may apply). Why Join Sylora? Be a part of a fast-growing fashion startup. Hands-on experience in building a brand digitally from the ground up. Learn and grow with a dynamic, young, and creative team. Performance-based incentives and flexible work culture. Job Type: Full-time Pay: ₹12,000.00 - ₹18,000.00 per month Benefits: Paid time off Provident Fund Work from home Schedule: Day shift Supplemental Pay: Commission pay Overtime pay Performance bonus Shift allowance Yearly bonus Work Location: In person