Digital Marketing Specialist

About the Role:

Digital Marketing Specialist

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, generate leads, and drive revenue.
  
• Manage and optimize

  SEO efforts

  (on-page, off-page, technical) to improve organic traffic and search rankings.
• Create, run, and analyze performance of

  paid campaigns

  (Google Ads, Facebook Ads, LinkedIn, etc.).
• Manage content strategy and distribution across platforms, including blogs, email newsletters, and social media.
  
• Grow and engage our audience through

  social media marketing

  (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Use tools like

  Google Analytics, SEMrush, Ahrefs, Meta Business Suite

  , etc. to monitor and report on campaign performance.
• Conduct

  market research

  to identify trends, customer needs, and competitor analysis.
• Collaborate with designers, writers, and sales teams to align marketing campaigns with brand messaging and business goals.
  
• Optimize landing pages and user funnels for better

  conversion rates

  .
• Stay updated with the latest

  digital marketing trends and algorithm updates

  .

Required Skills & Qualifications:

• Bachelors degree in Marketing, Business, Communications, or related field.
  
• Minimum

  2 years of hands-on experience

  in digital marketing.
• Proven knowledge of

  SEO, PPC, Google Ads, Facebook Ads

  , and other ad platforms.
• Experience with

  marketing tools

  such as Google Analytics, Google Search Console, SEMrush, HubSpot, Mailchimp, Canva, and others.
• Strong understanding of

  content marketing, email marketing

  , and CRM strategies.
• Excellent written and verbal communication skills.
  
• Ability to multitask, manage deadlines, and work in a fast-paced environment.
  

Preferred (Nice to Have):

• Google Ads or HubSpot certifications.
  
• Experience in

  eCommerce or B2B marketing

  .
• Basic knowledge of

  HTML/CSS

  or CMS platforms (WordPress, Shopify).
• Experience with

  marketing automation

  and lead nurturing strategies.

Why Join Us?

• Opportunity to work with a dynamic and growth-oriented team.
  
• Flexible work environment and remote options.
  
• Creative freedom and space to experiment.
  
• Performance-based incentives and career advancement.