Digital Marketing Specialist

Summary

We are seeking a skilled Digital Marketing Specialist with 2 to 4 years of experience in the IT industry. The ideal candidate should have a proven track record of executing effective digital marketing strategies and driving measurable results within the tech domain.

Responsibilities:

• Managing social media handles & creating posts as per the social media calendar.
• Run, manage & monitor Ad Campaigns on multiple channels.
• Responsible for generating inbound leads.
• Responsible for managing the SEO of the website & ensuring good ranking.
• Responsible for Writing blogs, social media posts, case studies & articles.
• Continuously keep the website updated with latest content.
• Create & run email campaigns to ensure regular communications with warm leads.
• Build sales, company & other kinds of presentations with Canva / PowerPoint.
• Responsible for creating attractive landing pages for inbound lead generation.

Skills Preferred:

• Canva expertise for social media posts.
• Excellent communication skills preferred.
• Deep understanding of content marketing.
• Good hands-on experience on AI tools for content generation & curation.
• Excellent understanding of SEO.
• Good story telling abilities.
• Excellent research skills & ability to synthesize technical information in understandable formats.
• Creating good Canva / PowerPoint presentations.