Digital Marketing Specialist

2 - 6 years

0 Lacs

Posted:17 hours ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Meta Ads Campaign Manager for IVF and fertility treatments, your role will involve planning, creating, and managing campaigns on Facebook and Instagram. Your key responsibilities will include: - Developing targeted ad strategies based on detailed audience research for different regions and demographics - Optimizing ad performance through A/B testing, retargeting, and creative experimentation - Analyzing campaign data to provide actionable insights for improving ROI - Collaborating with content and design teams to create engaging ad creatives, reels, and stories - Tracking conversions, managing budgets, and ensuring efficient cost per lead (CPL) - Staying updated with Meta's latest ad policies, tools, and healthcare advertising guidelines No additional details of the company were provided in the job description.,

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