Digital Marketing Specialist

About the Role

performance-driven Digital Marketer

qualified leads

Responsibilities

• Plan, execute, and optimize

  Google Search & Display Ads

  targeting intent-based users.
• Run

  Meta Ads

  (Facebook/Instagram) for both brand awareness and conversion goals.
• Launch

  LinkedIn Ads

  to target decision-makers (CXOs, Founders, SMB owners).
• Create and test

  cold email sequences

  using tools like Instantly, Smartlead, or MailRush.
• Identify and post in high-performing

  Telegram channels or groups

  for niche targeting.
• Write persuasive ad copy, cold email scripts, and creative briefs.
  
• Track, analyze, and report KPIs like CTR, CPL, ROAS, and conversion rates.
  
• A/B test landing pages, creative formats, and messaging regularly.
  
• Collaborate with design/content teams to deliver high-converting creatives.
  
• Manage budgets and allocate spending across channels based on performance.
  

Requirements

• 13 years of hands-on experience in

  performance marketing

  or

  growth marketing

  .
• Proficiency in setting up and optimizing

  Google Ads

  ,

  Meta Ads

  , and

  LinkedIn Ads

  .
• Experience with

  cold email tools

  and understanding of warm-up/deliverability best practices.
• Understanding of

  Telegram Ads & community-based promotion

  (groups, influencers, bots).
• Solid knowledge of

  targeting, retargeting

  , and

  lookalike audiences

  .
• Analytical mindset with comfort in using

  Google Analytics

  ,

  UTM tracking

  , and

  GA4

  .
• Strong copywriting skills can write concise, high-impact ads and emails.
  
• Basic knowledge of

  conversion funnels

  ,

  landing pages

  , and

  A/B testing

  .
• Comfortable using tools like

  Canva

  ,

  Google Tag Manager

  ,

  Zapier

  , etc.

Good to Have

• Experience with tools like: Smartlead, Instantly, Lemlist, PhantomBuster, Telegram Bot APIs.
  
• Worked in D2C, EdTech, SaaS, or local business outreach domains.
  
• Familiarity with CRM (Hubspot, Zoho, Pipedrive) and lead tracking workflows.
  

Why Join Us

• Fast-growing product with high-impact use cases
  
• Ownership of key marketing channels
  
• Opportunity to experiment with unconventional growth tactics
  
• Work directly with founders and marketing leads