Digital Marketing Specialist (PPC Specialist)

Matrix Comsec

0 - 5 years

1 - 6 Lacs

vadodara

Posted:4 weeks ago| Platform:

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Skills Required

google ads campaign management pay per click google adwords paid marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Digital Marketing Specialist

Key Responsibilities

Develop, execute, and monitor digital marketing campaigns across paid search, display, social media, remarketing, e-commerce media buying, and SEO.
Analyze campaign performance, prepare detailed reports, and provide proactive, data-driven insights.
Conduct ongoing A/B testing for ads, placements, and landing pages to maximize ROI.
Collaborate with design and development teams to create engaging and dynamic landing pages.
Partner with content teams to optimize messaging and drive results.
Work closely with the SEO team to build holistic marketing strategies.
Stay up to date with industry trends and best practices to maintain a competitive edge.

Experience Required

2–3 years of hands-on SEM/digital marketing experience.
Strong expertise in PPC and SEO with the ability to interpret performance data and create actionable insights.

Skills & Tools

Google Ads, Bing Ads
Facebook for Business, Twitter Ads, LinkedIn Ads
Google Analytics, Google Search Console, Google Keyword Planner
Moz Research Tools or similar SEO platforms
Strong understanding of search engine algorithms and ranking strategies
Deadline-driven, detail-oriented, and highly analytical
Collaborative, flexible, and creative problem-solver

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