Digital Marketing Specialist

Company Description

PiLog Group, established in 1996, is a global leader in Master Data Quality Solutions focusing on various master data domains across industries. PiLog offers Master Data Governance suite compliant with ISO standards, providing services in Supply-Chain, Enterprise, and Asset Lifecycle management. The company's solutions include products and functional modules for Data Harmonization, Normalization, Classification, Quality, Transformation, Migration, and Visualization, recognized by Gartner and InfoTech.

?? We Are Hiring Digital Marketing Specialist at PiLog! ??

Experience: 2-4 years

Location: Gachibowli (Hyderabad)

Job Summary:

Google Ads, Meta (Facebook & Instagram) Ads

Key Responsibilities:

1. Google Ads

Plan, create, and manage PPC campaigns across Search, Display, YouTube, and Performance Max.

keyword research

CPC, CTR, Quality Score

conversion tracking

performance reports

Google Ads best practices, bidding strategies, and algorithm changes

2. Meta Ads (Facebook & Instagram)

Meta Ads campaigns

audience targeting

ad creatives

CTR, CPM, CPL, and ROAS

A/B testing

Collaborate with the creative team to align messaging with brand goals.

3. LinkedIn Ads

LinkedIn Sponsored Content, InMail, and Lead Gen Form campaigns

account-based marketing (ABM) strategies

lead quality and engagement

Monitor analytics and adjust bidding, targeting, and ad copies to improve ROI.

lead nurturing workflows

4. Analytics and Reporting

Google Analytics, Meta Insights, and LinkedIn Campaign Manager

Provide actionable insights and recommendations to improve campaign effectiveness.

Maintain campaign documentation, budget reports, and KPI dashboards.

5. Additional Requirements

monthly ad budgets

funnel marketing, attribution models, and conversion optimization

latest trends in digital marketing, AI-driven ad optimization tools

Qualifications & Skills

Bachelor's degree in Marketing, Business, or a related field.

24 years of hands-on experience managing paid campaigns on Google, Meta, and LinkedIn within the IT industry.

Google Ads

Google Analytics, Tag Manager, and Excel/Sheets

Creative mindset with the ability to collaborate with content and design teams.

Excellent written and verbal communication skills.

Performance Metrics (KPIs)

Cost per Lead (CPL)

Click-Through Rate (CTR)

Conversion Rate (CVR)

Return on Ad Spend (ROAS)

Lead Quality & Volume

Campaign ROI and Budget Efficiency

Job Title:

Experience:

Key Responsibilities:

Plan, create, and execute LinkedIn marketing strategies to enhance brand presence, engagement, and lead generation.

Manage company and showcase pages, ensuring consistent and professional representation.

Develop and manage monthly content calendars aligned with campaigns, events, and marketing goals.

Write and optimize posts, carousels, and articles for maximum engagement and reach.

Support paid LinkedIn campaigns (sponsored posts, InMail, lead gen forms) and track performance.

Engage with followers, respond to comments, and participate in relevant industry conversations.

Monitor analytics, track performance metrics, and prepare reports on engagement and reach.

Coordinate with the design and digital marketing teams to ensure creative alignment.

Stay updated with LinkedIn trends, algorithm updates, and competitor activity.

Repurpose event highlights, webinars, and blogs into social media content.

Required Skills:

LinkedIn algorithm

Excellent copywriting skills with a B2B tone and professional storytelling ability.

LinkedIn Campaign Manager

Canvas / Adobe tools

Basic understanding of analytics tools like Google Analytics or native LinkedIn Insights.

Strong organizational and planning skills with attention to detail.