Digital Marketing Specialist (Paid + SEO + Social)

Global Talent Exchange [GTX] is reimagining global talent mobility by building bridges between specialized professionals and high-impact opportunitiesespecially connecting returning NRIs and India-bound talent with companies across high-growth sectors like semiconductors, aerospace, pharmaceuticals, engineering, and emerging tech.

We're looking for a versatile Digital Marketing Specialist with 2-5 years of experience, who can run paid campaigns, manage organic social channels, and drive search visibility. This is a full-stack execution role ideal for someone who has worked in a startup or agency and is comfortable owning multiple digital channels end-to-end.

traffic, lead generation, and brand visibility

Key Responsibilities -

• Run performance campaigns on LinkedIn, Google, Meta.
• Drive lead generation through targeted paid campaigns across channels.
• Set up and optimize campaigns for leads, event registrations, and awareness.
• Manage budgets, tracking, and weekly performance dashboards.
• Drive continuous experimentation with audiences, landing pages & creatives.
• Create campaign UTM structures and ensure GA4 attribution accuracy.

SEO (Secondary Responsibility)

• Conduct keyword research for talent mobility, HR tech, and global hiring topics.
• Optimize website pages for search titles, content, internal linking, on-page SEO.
• Work with the designer/writer to publish SEO-driven content pieces.
• Run monthly website audits (Ahrefs/SEMrush/GA4/Search Console).
• Grow organic traffic for key hiring, relocation, and talent categories.
• Support organic lead generation through content optimization and search visibility.

Social Media (Secondary Responsibility)

• Own GTX's LinkedIn company page, founder amplification, event cadence.
• Plan and schedule a content calendar (23 posts per week).
• Collaborate with designers for creatives & reels.
• Support event marketing with speakers, partners & panelist amplification.
• Manage communities, hashtags, influencers (if needed).
• Drive organic visibility that contributes to inbound lead generation.

Analytics & Reporting

• Build weekly dashboards (performance + SEO + social).
• Track CAC, CPL, CTR, and marketing funnel metrics.
• Measure and report weekly lead generation performance across paid and organic channels.
• Understand lead quality through CRM (Zoho) & collaborate with BD.

Cross-Functional Collaboration

• Work with BD teams on landing pages, outreach support, sales enablement.
• Coordinate with the events team for roundtable & summit promotions.
• Support HR partners, universities, and talent community partners.

Tools You'll Use

• Google Ads, Meta Ads, LinkedIn Campaign Manager
• GA4, GSC, Hotjar
• Ahrefs/Semrush
• Figma + Canva
• Zoho CRM
• Notion / Airtable

What GTX Offers

• Ownership to build digital marketing from zero to one
• Direct mentorship from Growth Marketing Lead
• Work with founders & leaders
• Cross-country exposure to global talent ecosystem
• Growth-heavy, learning-heavy environment

Who You Are (Ideal Profile)

• 25 years of full-stack digital marketing experience.
• Comfortable with

  Paid ads + SEO + Social

  execution.
• Hands-on experience with

  LinkedIn Ads (must-have)

  .
• Understands GA4, Search Console, and campaign tracking.
• Startup-styled, high-ownership mindset.
• Experiments ? Learns ? Iterates quickly