Digital Marketing Specialist

3 - 8 years

5 - 10 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Plan, create, and manage effective PPC campaigns on Google Ads, Bing, and other platforms.
  • Optimize website content and structure for higher rankings on major search engines (on-page and off-page SEO).
  • Develop and implement strategies for SMO amp;amp;amp; SMM across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
  • Monitor and analyze performance metrics across campaigns to ensure KPIs are met.
  • Conduct keyword research, competitive analysis, and audience targeting.
  • Write compelling ad copy and create engaging content for social media.
  • Stay updated with the latest trends, algorithm changes, and digital tools.
  • Collaborate with content, design, and web development teams to align marketing efforts.
Requirement
  • Bachelor s degree in Marketing, Communications, or a related field.
  • 3+ years of proven experience in digital marketing, with a focus on PPC, SMO, SMM, and SEO.
  • Proficiency in tools like Google Ads, Facebook Business Manager, Google Analytics, SEMrush, Ahrefs, etc.
  • Strong understanding of current online marketing concepts, strategy, and best practices.
  • Excellent communication and analytical skills.
  • Ability to multitask and manage multiple projects simultaneously.
Skills
  • Exit Interviews & Feedback
  • Archiving & Recordkeeping
  • Alumni Engagement
  • Induction Documents Checklist
  • Meta Ads Manager
Offered Package (yearly)
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