Digital Marketing Specialist-Lead Generation

Job description

The Digital Marketing Expert will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. This role requires a high level of creativity, attention to detail, and project management skills. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Institutional Marketing & Lead Generation

• Execute branch-specific institutional marketing plans in coordination with the Branch Team Lead.
• Maintain accurate, timely lead tracking and reporting systems.
• Identify and develop new institutional partnerships within the branch’s operational area.
• Build and maintain relationships with local institutional decision-makers.

Team Management & Oversight

• Lead, mentor, and motivate the branch CDO team through the Branch Team Lead.
• Monitor daily lead collection from all team members, ensuring targets are consistently met.
• Conduct regular team performance reviews, provide constructive feedback, and support skill development.
• Ensure accountability for lead quality and conversion rates.

Campaign Execution & Brand Management

• Plan, coordinate, and oversee branch-level campaigns, presentations, and promotional events.
• Ensure brand guidelines are consistently applied in all marketing materials and activities.
• Evaluate campaign performance and optimize strategies based on results.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement

Education:

• Bachelor's (Preferred)

Work Location: In person