Digital Marketing Specialist

Job Location:

Position Type:

Digital Marketing Specialist

Key Responsibilities:

Website SEO:

• Conduct keyword research and implement on-page and off-page SEO strategies to improve search engine rankings and organic traffic.
• Optimize website content, metadata, and tags to ensure alignment with SEO best practices.
• Monitor website performance using SEO tools like Google Analytics, Search Console, and SEMrush.
• Identify and address technical SEO issues to improve site health and user experience.

Campaign Management (Google & LinkedIn Ads):

• Plan, create, and manage paid advertising campaigns on Google and LinkedIn, targeting specific audiences and driving measurable results.
• Monitor and analyze ad performance metrics, optimize bids and targeting to maximize ROI.
• Develop A/B tests for ads to determine best-performing creatives and improve conversion rates.
• Collaborate with cross-functional teams to align ad copy, creative, and messaging with brand objectives.

Social Media Content Management:

• Develop and implement social media content calendars across platforms, ensuring consistent brand voice and messaging.
• Create, curate, and schedule engaging content on social media channels to increase brand awareness and follower engagement.
• Monitor social media metrics and adjust content strategies based on performance analytics.
• Engage with the online community, respond to comments, and foster positive interactions with followers.

Qualifications:

• Any Bachelors degree

  or a related field.

• 2+ years

  of experience in digital marketing, with hands-on expertise in SEO, Google Ads, LinkedIn Ads, and social media management.
• Proven knowledge of SEO best practices and familiarity with tools such as Google Analytics, Search Console, SEMrush, or Ahrefs.
• Strong understanding of campaign management for Google and LinkedIn ads, with experience optimizing for performance and ROI.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn) and scheduling tools (e.g., Hootsuite, Buffer).
• Excellent analytical skills, with experience interpreting data and making data-driven decisions.

• Creative thinker

  with excellent communication skills and attention to detail.

Preferred Skills:

• Experience with

  content creation

  tools like Canva or Adobe Creative Suite.
• Familiarity with

  email marketing

  platforms and CRM tools.