Digital Marketing Specialist

About the Role

We are looking for an experienced Digital Marketing Specialist who can lead and execute end-to-end marketing strategies for a prop trading firm. The ideal candidate should have strong experience in marketing and be capable of managing campaigns, content, analytics, and a marketing team to drive brand growth and high-quality lead acquisition.

Key Responsibilities

• Develop, implement & optimize complete digital marketing strategies aligned with business goals.
• Lead and manage the marketing team including content, performance ads, social media, and design.
• Manage paid campaigns across Google, Meta, LinkedIn, and other trading-friendly platforms.
• Ensure compliance with platform policies for financial services advertising.
• Plan and execute SEO strategies to improve ranking and high-intent organic traffic.
• Create marketing funnels and automation using CRM tools & email marketing.
• Monitor performance using analytics dashboards, provide insights and ROI reporting.
• Work closely with product and sales teams for new trading programs, customer journeys, and Loyalty initiatives.
• Competitor analysis and market research in trading, stock & crypto industries.
• Oversee website performance, landing page optimization, and conversion rate improvement.

Required Skills & Expertise

• Proven experience in digital marketing
• Strong knowledge of Google Ads & Meta Ads with policy-compliant financial campaign execution.
• Hands-on experience with SEO tools (Ahrefs, SEMRush, Keyword Planner).
• Expert in performance analytics using Google Analytics, Tag Manager, and Data Studio.
• Experienced in team management & leadership roles.
• Knowledge of marketing funnels and automation (HubSpot, Zoho, Mailchimp, etc.)
• Strong written and verbal communication skills with financial content understanding.
• Ability to thrive in a fast-paced, performance-driven environment.

Education

• MBA preferred but not mandatory with relevant work experience.

Mail your cv at [HIDDEN TEXT]