Job
Description
The Digital Marketing Specialist will join the Digital Experience team which is part of the Global Marketing team in GSSO. The Global Marketing team is focused on driving topline revenue and increasing seller productivity. The team designs marketing programs to help prospective customers understand how Gartner s insights, advice, and tools can help them achieve the mission-critical priorities that drive organizational performance. The Digital Experience team is responsible for the public facing Gartner.com digital experience with the goal of increasing customer (prospect + client) satisfaction and loyalty while driving higher engagement and leads for sales (GTS, GBS, and Conferences) and conference registrations. What you will do: Maintain and enhance Gartner s public website to ensure consistency, reliability, and high-quality user experience. Resolve web-related issues and incidents across marketing teams, ensuring website governance standards are met. Develop and maintain comprehensive website user guides covering all functionalities and features of gartner.com. Ensure thorough coverage of user interactions and scenarios, aligning with website design and functionality through collaboration with UX designers and developers. Conduct regular reviews and updates to reflect website changes and enhancements. Manage tickets in the Web Ops queue, escalating and project managing tickets as necessary. Act as a publisher, working closely with Content Managers to publish or update content and perform quality assurance. Document requirements and acceptance criteria for website enhancements, considering UX, SEO, mobile optimization, accessibility, and privacy best practices. Assist with ticket prioritization for IT developers during weekly scrum stand-ups. Onboard new authors into a distributed authoring workflow and conduct regular training sessions on CMS, authoring, and publishing best practices. Serve as a point of contact for stakeholders on publishing workflows and processes. Proactively identify and resolve website-related issues like broken links, page errors, and site speed concerns. Oversee quality assurance processes for AEM publishing, ensuring high standards of accuracy and consistency. Develop and maintain QA checklists to streamline the review process and minimize errors in published content. Document processes and procedures to ensure consistency and facilitate training for new team members. Manage the distributed author workflow for over 350 authors, providing authoring support and training as needed. Conduct regular trainings on authoring best practices to onboard new authors and provide ongoing support to enhance the skills of existing ones. Track author performance and provide feedback to improve content quality and adherence to guidelines. What you will need: bachelors degree in web/interactive development, Digital Marketing, IT, or related field preferred. 2-4 years of experience working on a web or digital marketing team. Understanding of web best practices and site optimization. Oversee the daily operations of the CMS, ensuring content is updated and published accurately and timely. Experience authoring in a CMS, preferably Adobe Experience Manager. Proficiency in HTML and CSS, with the ability to document technical and design elements for developers. Excellent communication skills for collaboration with teammates and stakeholders. Ability to prioritize tasks and adhere to SLAs in a fast-paced environment. Provide training and support to team members on CMS functionalities and best practices Highly organized with strong attention to detail and effective time management skills. Ability to collaborate with content team, marketers, and developers to implement web content strategies. Troubleshoot and resolve technical issues related to the CMS and website functionality. Ensure web content aligns with SEO best practices and accessibility standards. Stay updated on the latest web technologies and CMS trends to recommend improvements. Propose and implement innovative solutions to enhance web operations and content delivery. Ability to work independently and as part of a team in a fast-paced environment. What you will get: Competitive salary, generous paid time off policy and more! India: Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP) Collaborative, team-oriented culture that embraces diversity Professional development and unlimited growth opportunities
