Digital Marketing Specialist (Full-time, On-site - Pune)

Experience:

Start:

Key Responsibilities:

• Craft high-engagement content for social media, blogs, emails, and campaigns tailored to fashion/e-commerce audiences, ensuring brand voice consistency.
• Manage social platforms (Instagram, LinkedIn, Facebook, etc.): scheduling, community engagement, trend monitoring, and performance analytics.
• Plan, execute, and optimize Google Ads & Meta Ads: targeting, budgeting, A/B testing, ROI tracking to drive traffic/conversions.
• Analyze data via Google Analytics for strategy refinement and reports on reach, engagement, sales attribution.
• Collaborate on digital initiatives, staying ahead of algorithm changes for organic visibility.

Required Qualifications:

• 2-4 years hands-on office experience in content writing and full-spectrum social media management.
• Expertise in social algorithms with proven adaptation for top performance.
• Proficiency in Google Ads/Meta Ads setup, targeting, and optimization.
• Strong analytics skills using Google Analytics, Meta Business Suite, or similar.
• Excellent written/verbal communication with creative, structured approach in fast-paced settings.

Nice-to-Have (Bonus Skills):

• Basic SEO familiarity (e.g., Google Search Console, SEMrush).
• Knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
• Background in fashion, e-commerce, or AI tech - it's a great plus!
• Interest in business/digital analysis, like spotting trends, forecasting, or competitive insights.

Location: