Digital Marketing Specialist

We are seeking a result-driven and highly skilled Digital Marketing Specialist with hands-on experience in the BFSI (stock market and financial services) industry. The ideal candidate will be a strategic thinker with the ability to execute across various digital channels, leveraging automation, AI, and omni channel marketing strategies to generate leads and drive conversions Key Responsibilities: - Lead and manage SEO strategies and execution for company websites, landing pages, and app listings. - Drive App Store Optimization (ASO) and marketing initiatives for financial mobile applications. - Optimize on-page SEO components - meta tags, internal linking, schema markup, etc. - Conduct technical SEO audits and coordinate resolutions with development teams. - Perform keyword research and gap analysis using SEMrush, Ahrefs, and Google Keyword Planner. - Manage and optimize Google Ads campaigns for financial lead generation. - Track and improve keyword rankings, organic traffic, and conversions. - Integrate AI & automation tools to enhance content planning, keyword targeting, and reporting workflows. - Plan and execute drip marketing campaigns with behavioral segmentation and personalized messaging. - Design and deploy WhatsApp Marketing campaigns aligned with user behavior and funnel stage. - Utilize platforms like WebEngage, CleverTap, or similar to drive online engagement and lead conversion. - Leverage the latest AI trends and tools in content, analytics, and automation. - Drive both SEO and GEO-targeted marketing initiatives for local and national traction. - Collaborate closely with content, design, product, and business teams to execute integrated marketing strategies. - Stay updated on evolving digital trends, platforms, and compliance standards in the BFSI space. - Analyze campaign performance through Google Analytics, Data Studio, and conversion funnels. Requirements Requirements: - Minimum 4-5 years of experience in digital marketing with a strong focus on SEO, SEM, and performance marketing in financial services. - Experience in WhatsApp marketing campaigns and automation workflows. - Proficiency with platforms like WebEngage, CleverTap, or similar marketing automation tools. - Strong understanding of on-page, off-page, and technical SEO. - Familiarity with AI tools for marketing analytics, SEO, and content generation. - Proven track record of deploying successful drip marketing and retargeting strategies. - Strong analytical mindset with the ability to derive actionable insights. - Experience with Google Ads, Facebook Ads, LinkedIn Campaigns, and affiliate networks - Effective communication and cross-functional collaboration skills. Preferred Qualifications: - Bachelors degree in Marketing, IT, Finance, or a related field. - Experience with CMS platforms such as WordPress, Next.js, or custom HTML-based sites. - Exposure to BFSI-specific user behavior and compliance-sensitive marketing. We are looking for a high-performing digital marketing professional who is passionate about growth innovation, and competing with the best in the industry.