Digital Marketing Specialist

Roles and Responsibilities

Key Responsibilities:

• Plan and execute

  digital marketing campaigns

  across Meta (Facebook & Instagram), Google, and other online platforms.
• Develop and manage

  paid ads

  for lead generation and sales of diet plans.
• Optimize campaigns for

  ROI, CTR, and conversion rates

  .
• Analyze campaign performance using tools like

  Meta Ads Manager, Google Analytics, and Pixel tracking

  .
• Create

  content strategies

  for reels, posts, and stories in collaboration with the creative team.
• Manage and grow

  social media presence

  with organic and paid strategies.
• Conduct

  competitor and keyword research

  to improve SEO and ad targeting.
• Handle

  email marketing

  and

  remarketing campaigns

  .
• Stay updated with the latest

  digital marketing trends, tools, and algorithm changes

  .

Requirements:

• Proven experience in

  Meta Ads, Google Ads, and Lead Campaigns

  .
• Strong understanding of

  audience targeting, funnel strategy, and retargeting

  .
• Good knowledge of

  SEO, SEM, and content marketing

  .
• Hands-on experience with tools like

  Canva, Meta Business Suite, Google Analytics, and Mailchimp

  .
• Excellent communication and analytical skills.
• Creative mindset with attention to detail.
• Prior experience in

  health, wellness, or fitness industry

  will be an added advantage.

Job Types: Full-time, Permanent

Work Location: In person