Roles and Responsibilities Key Responsibilities: Plan and execute digital marketing campaigns across Meta (Facebook & Instagram), Google, and other online platforms. Develop and manage paid ads for lead generation and sales of diet plans. Optimize campaigns for ROI, CTR, and conversion rates . Analyze campaign performance using tools like Meta Ads Manager, Google Analytics, and Pixel tracking . Create content strategies for reels, posts, and stories in collaboration with the creative team. Manage and grow social media presence with organic and paid strategies. Conduct competitor and keyword research to improve SEO and ad targeting. Handle email marketing and remarketing campaigns . Stay updated with the latest digital marketing trends, tools, and algorithm changes . Requirements: Proven experience in Meta Ads, Google Ads, and Lead Campaigns . Strong understanding of audience targeting, funnel strategy, and retargeting . Good knowledge of SEO, SEM, and content marketing . Hands-on experience with tools like Canva, Meta Business Suite, Google Analytics, and Mailchimp . Excellent communication and analytical skills. Creative mindset with attention to detail. Prior experience in health, wellness, or fitness industry will be an added advantage. Job Types: Full-time, Permanent Work Location: In person