Digital Marketing Specialist

Job Brief

Key Responsibilities:

• Develop digital marketing strategies that align with the organization's business goals.

• Plan and execute all digital marketing including SEO/SEM/SMM, marketing database, Email, and display advertising campaigns.

• Manage and execute campaigns across various digital channels.

• Create content (Static and Video) for campaigns. Proficient in design and video editing.

• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)

• Conduct market research and analyze trends to identify new opportunities and improve campaign performance. Identify trends and insights and optimize spending and performance based on insights.

• Brainstorm new and creative growth strategies.

• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience

• Stay up-to-date with emerging digital marketing trends and technologies.

Required Qualifications, Experience, and Skills

• Master's degree in marketing, Digital marketing/ communications, or related field

• 5+ years of experience in Digital marketing/ SMM

• Strong understanding of Digital marketing channels, including SEO, PPC, SMM, Google Ads, Google Analytics, email marketing, and display advertising.

• Proficient in marketing automation tools

• Proficient in graphic designing, photoshop, coral draw, and video editing.

• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)

• Strong project management skills. • Excellent written and verbal communication skills