Digital Marketing & SEO Specialist

Job Summary:

Responsibilities:

SEO Website Optimization:

• Conduct keyword research and implement on-page and off-page SEO strategies.
• Optimize website structure, content, and meta tags to improve search engine rankings.
• Perform technical SEO audits and recommend improvements.
• Monitor and analyze website performance using

  Google Analytics, Search Console, and SEO tools (SEMrush, Ahrefs, Moz, etc.)

  .

Content Social Media Marketing:

• Develop and execute content strategies for blogs, product descriptions, and social media.
• Manage company social media platforms (

  Facebook, Instagram, Twitter, LinkedIn, YouTube

  ).
• Optimize content for search engines and user engagement.
• Coordinate with designers and content writers for compelling marketing campaigns.

Paid Advertising (PPC) Email Marketing:

• Plan and run

  Google Ads, Facebook Ads, and Instagram Ads

  to generate leads.
• Optimize ad campaigns to improve ROI and conversions.
• Create and manage email marketing campaigns for promotions and customer engagement.

E-commerce Local SEO:

• Optimize product listings and descriptions for

  Vasanth Co s e-commerce website

  .
• Implement

  Google My Business (GMB) strategies

  to improve local search rankings.
• Track and improve online reviews and ratings.

Requirements:

• Bachelors degree in Marketing, Digital Marketing, Business, or a related field.

• 2+ years of experience

  in SEO and digital marketing.
• Proficiency in

  SEO tools

  (Google Analytics, SEMrush, Ahrefs, Moz, etc.).
• Experience in managing

  Google Ads, Facebook Ads, and PPC campaigns

  .
• Strong knowledge of

  social media marketing and email marketing tools

  .
• Familiarity with

  WordPress, Shopify, or Magento

  (optional but preferred).
• Basic knowledge of

  HTML, CSS, and website structure

  for SEO optimization.
• Excellent analytical and problem-solving skills.

Preferred Skills:

• Experience in the

  retail or electronics industry

  is a plus.
• Understanding of

  customer behavior and e-commerce strategies

  .
• Strong communication and teamwork skills.