Digital Marketing & SEO Manager

As a Digital Marketing Specialist, you will be responsible for planning and executing various online marketing campaigns, including Web, SEO/SEM, marketing database, email, social media, and display advertising. Your role will involve developing, monitoring, and managing paid performance marketing channels such as SEM, Display, Affiliate, Email, and Social media. This includes creating test plans, managing creatives, vendors, campaign execution, and analyzing results. Key Responsibilities: - Create Social Media marketing strategies to enhance brand awareness and visibility - Identify trends, optimize spend, and improve performance based on insights - Manage content across Social Media platforms, Website, Blogs, and ad copies - Evaluate end-to-end customer experience and suggest improvements - Brainstorm innovative growth strategies and collaborate with internal teams for user experience optimization - Stay updated on emerging technologies and provide thought leadership for adoption - Implement a Digital Communications Strategy using e-mail marketing, push notifications, and in-app messaging to increase user lifetime value - Develop strategies to drive online traffic and revenue to the organization's website/App - Collect and analyze customer feedback data to enhance marketing strategies - Evaluate competitors" Digital Marketing tactics and create plans to surpass them - Conduct market research, surveys, and budgeting across Digital platforms - Measure and report the performance of digital marketing campaigns against ROI and KPIs In the Business Development Planning and Client Retention part of the role, you will focus on acquiring new clients for digital marketing services, media spend, brand building, and related verticals. You will also be responsible for nurturing existing client relationships through a consultative selling approach to identify further business opportunities. Key Skills Required: - Digital Marketing - SEO - Display Advertising - Social Media Marketing - Email Marketing - SEM Marketing - Marketing Campaigns - Cold Calling - Market Research - Business Development Qualifications: - UG - Any Graduate Please refer to the Job description above for additional details regarding the position.,