Digital Marketing & SEO Manager

2 - 7 years

3 - 8 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Digital Marketing & SEO Manager

Role & responsibilities

  • Manage paid ad campaigns

    on

    Facebook Ads, Google Ads

    , and

    marketplaces

    like

    Amazon & Flipkart

  • Develop and implement effective

    SEO strategies

    (On-page, Off-page, and

    Technical SEO

    )
  • Conduct

    technical SEO audits

    and improve website performance
  • Execute

    Email & SMS Marketing

    campaigns using platforms like

    Klaviyo, Dotdigital, SendinBlue

  • Build and deliver

    campaign reports

    using

    Excel, GA4, Adobe Analytics, Mixpanel, and Google Data Studio

  • Use

    AI and Excel-based tools

    for data analytics and smart decision-making
  • Conduct

    keyword research

    and monitor keyword performance
  • Plan and manage marketing

    budgets

    for maximum ROI
  • Analyze website data and user behavior

    to drive optimization strategies
  • Coordinate with teams to optimize digital marketing performance
  • Stay updated on

    search engine and ad platform

    trends

Preferred candidate profile

  • Minimum 2 years

    of hands-on experience in Digital Marketing & SEO
  • Strong expertise in:
    • Facebook Ads, Google Ads

    • SEO & Technical SEO

    • Email & SMS Marketing

    • Campaign optimization

  • Excellent

    Excel and spreadsheet

    skills
  • Ability to

    generate reports and presentations

    for internal and client communication
  • Hands-on experience with

    GA4, Adobe Analytics, Mixpanel

    , and other data analytics tools
  • Bonus if youve worked with:
    • Ecommerce platforms

      like

      Adobe Commerce (Magento), Shopify, BigCommerce

    • Marketing automation tools

      like

      Insider, Netcore, WebEngage, CleverTap

    • App marketing

  • Great

    client communication skills

  • Ability to

    manage multiple projects or clients

    simultaneously

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