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3.0 - 7.0 years
0 Lacs
maharashtra
On-site
The job involves planning and executing various digital marketing strategies to enhance brand visibility and drive online traffic. As a Digital Marketing Specialist, you will be responsible for managing web, SEO/SEM, email, social media, and display advertising campaigns. Your role will include developing and monitoring paid performance marketing channels, identifying trends, optimizing performance, and tracking conversions. You will also manage content for social media platforms, websites, and blogs, while utilizing analytical skills to evaluate customer experience across different touchpoints. Collaborating with internal teams, you will brainstorm growth strategies, create landing pages, and optimize user experience on the company's website and app. Furthermore, you will be expected to evaluate emerging technologies, provide thought leadership, and increase user lifetime value through digital communication strategies. Your responsibilities will also involve increasing online traffic, collecting customer feedback data, evaluating competitors" strategies, and conducting market research and surveys. In the Business Development Planning and Client Retention aspect of the role, you will focus on acquiring new clients for digital marketing services and nurturing existing client relationships. This will involve leveraging your network, using various channels for lead generation, and presenting new solutions to clients. Additionally, you will collaborate with internal and external teams to service clients effectively and measure performance against goals. Key skills required for this role include digital marketing, SEO, display advertising, social media marketing, email marketing, SEM marketing, cold calling, market research, and business development. The ideal candidate should possess a strong understanding of digital marketing strategies and trends, along with the ability to drive business growth through effective client acquisition and retention. A background in any graduate discipline would be suitable for this position.,
Posted 3 weeks ago
10.0 - 18.0 years
20 - 35 Lacs
Hyderabad
Work from Office
Job Summary: Our B2B software company is seeking a Digital Marketing Manager who will be responsible for developing and executing digital marketing strategies to promote our software products and services. The ideal candidate will have experience in email marketing, SEO/SEM marketing, LinkedIn marketing, conducting webinars, social media marketing, and content marketing. This position requires strong leadership skills to manage a team and work closely with the technical team to produce content and manage the website. We work with clients such as Amazon and need a world class marketing expert to fuel the companys 200% growth target. Responsibilities: 1) Develop and execute digital marketing strategies to promote our software products and services. 2) Manage a team of digital marketing specialists and coordinate their efforts to achieve marketing goals. 3) Conduct market research and analyze customer behavior to inform marketing strategies. 4) Develop and implement SEO/SEM strategies to increase website traffic and improve search engine rankings. 5) Plan and execute email marketing campaigns to generate leads and nurture customer relationships. 6) Utilize LinkedIn marketing to engage with prospects and build brand awareness. 7) Conduct webinars to educate potential customers about our products and services. 8) Create and manage social media campaigns to increase brand awareness and engage with customers. 9) Develop content marketing strategies to create high-quality content that resonates with our target audience. 10) Work closely with the technical team to produce website content and manage the website. 11) Monitor and analyze marketing metrics to evaluate the effectiveness of marketing strategies and campaigns. If you are a driven and experienced digital marketer with a passion for creating effective marketing campaigns that generate leads and grow businesses, we encourage you to apply for this exciting opportunity.
Posted 2 months ago
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