Digital Marketing - Senior Associate

As a candidate for this role, you will be responsible for the following: - Conceptualizing and executing CPM/CPC/CPI/ROAS campaigns - Executing and optimizing campaigns across various platforms such as Google Search, YouTube, UAC, ASA, GDN, DSP, and Facebook Ads - Reporting, analyzing, and optimizing performance campaigns to achieve target KPIs - Media buying through direct partnerships with affiliates and publishers - Demonstrating a deep understanding of mobile marketing and attribution tools like Adjust, Appsflyer, and Branch - Having some familiarity with analytics tools such as Google Analytics, Tableau, PowerBI, and Adobe In order to be considered for this position, you should possess the following qualifications: - Degree in B.Tech, BBA, or MBA - Minimum of 1 year of experience in a relevant field - Proficiency in Google AdWords, Facebook advertising, and DV360 - Hands-on experience working with leading DSP platforms - Familiarity with affiliate and direct publishers - Understanding of mobile and web attribution tools As a candidate for this role, you will be responsible for the following: - Conceptualizing and executing CPM/CPC/CPI/ROAS campaigns - Executing and optimizing campaigns across various platforms such as Google Search, YouTube, UAC, ASA, GDN, DSP, and Facebook Ads - Reporting, analyzing, and optimizing performance campaigns to achieve target KPIs - Media buying through direct partnerships with affiliates and publishers - Demonstrating a deep understanding of mobile marketing and attribution tools like Adjust, Appsflyer, and Branch - Having some familiarity with analytics tools such as Google Analytics, Tableau, PowerBI, and Adobe In order to be considered for this position, you should possess the following qualifications: - Degree in B.Tech, BBA, or MBA - Minimum of 1 year of experience in a relevant field - Proficiency in Google AdWords, Facebook advertising, and DV360 - Hands-on experience working with leading DSP platforms - Familiarity with affiliate and direct publishers - Understanding of mobile and web attribution tools