Digital Marketing Role

Job Description

Aliens Group is a premium real estate player based out of Hyderabad and poised to dominate real estate market with a land bank of 1500+ acres land to transform the way we live by matching it up with global standards and deliver exceptional quality of living spaces governed by our idea of 'intelligent living'. Founded in 2004 with the visionary zeal of transforming Hyderabad's landscape, Aliens Group has achieved spectacular feat in real estate industry. Headquartered in Hyderabad, Aliens Group includes companies such as Aliens Infra Tech Pvt. Ltd. and Aliens Developers. Roles And Responsibilities Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion. Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting. Collaborate with cross-functional teams for creating compelling marketing assets. Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization. Analyze key metrics (CPA, ROAS, CLV) for data-driven decision-making. Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights. Prepare and present performance reports to senior management. Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development. Drive campaigns within allocated budgets, ensuring positive ROI. Develop and implement strategies aligned with business goals, leveraging data-driven insights for optimization. Salary: Best per the current market Location: Hyderabad (Week-offs on Monday) Mode: Work from Office (11-8pm) Keywords landing page optimization,performance marketing,customer segmentation,customer acquisition,marketing strategies,market research,Digital Marketing*