Digital Marketing Planner

Job description:

Develop and implement digital media strategies based on campaign objectives, target audience, and market trends.

Select appropriate digital platforms (e.g., social media, search, display, video, native, programmatic) to deliver campaigns effectively.

Plan, budget, and forecast media spend across platforms like Google Ads, Meta Ads, YouTube, LinkedIn, DSPs, etc.

Collaborate with creative, analytics, and client servicing teams to ensure alignment of media and messaging.

Negotiate with publishers and platforms to secure optimal placements and rates.

Monitor campaign performance in real-time and suggest optimization strategies.

Analyze data using tools like Google Analytics, Meta Business Manager, DV360, etc., to generate post-campaign reports.

Present media plans and performance reports to internal stakeholders and/or clients.

Stay updated on digital marketing trends, tools, and innovations.

Required skills

Proficiency in Excel, Google Sheets, and reporting/analytics tools.

Excellent analytical, presentation, and project management skills.

Ability to handle multiple campaigns simultaneously under tight deadlines.

Job Type: Full-time

Benefits:

Performance-based incentives

Career growth opportunities in marketing & brand management

Exposure to end-to-end marketing activities

Job Type: Full-time

Pay: ₹70,000.00 - ₹75,000.00 per month

Benefits:

• Health insurance

Work Location: In person