Digital Marketing

Job Summary Digital Marketing

Digital Marketing Professional

Key Responsibilities

Search Engine Optimization (SEO):

• Conduct keyword research and optimize website content, blogs, and landing pages.
• Manage on-page and off-page SEO strategies.
• Monitor website traffic, search trends, and rankings using tools like Google Search Console, SEMrush, or Ahrefs.

Performance Marketing (PPC & Paid Ads):

• Plan and manage paid ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Monitor CPC, CTR, conversion rates, and ROAS to improve campaign effectiveness.
• Work with designers and content teams to create engaging ad creatives.

Social Media Management:

• Strategize, create, schedule, and manage content across all major social platforms.
• Grow engagement, followers, and reach organically and through paid efforts.
• Collaborate with design/content teams for campaign execution.

Email & CRM Marketing:

• Build and execute email marketing campaigns for lead nurturing and retention.
• Segment email lists, automate drip campaigns, and analyze open/click rates.

Content Strategy & Marketing:

• Collaborate with writers and designers to create blog posts, infographics, case studies, and videos.
• Repurpose content for different channels and objectives.
• Ensure content aligns with SEO and brand guidelines.

Analytics & Reporting:

• Monitor performance across channels using Google Analytics, GA4, and dashboards.
• Prepare weekly/monthly reports with actionable insights and recommendations.
• Set and track KPIs like traffic, engagement, leads, and ROI.
  

Key Requirements

• Bachelors degree in Marketing, Digital Media, Communications, or related field.
• 3–4 years of hands-on experience in digital marketing roles.
• Strong understanding of marketing tools like:

Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager

SEMrush/Ahrefs/Moz, Email marketing platforms

• Experience with WordPress or CMS tools.
• Excellent written and verbal communication skills.
• Data-driven mindset with attention to detail.
• Ability to manage multiple campaigns/projects simultaneously.

Preferred Qualifications (Nice to Have)

• Google Ads / Meta Blueprint / HubSpot certifications.
• Experience working in performance-driven environments like D2C, or startups.
• Familiarity with marketing automation and funnel building.