Digital Marketing Officer

Digital Marketing Officer

Mahmood and Sons based in Dubai, UAE, a dynamic FMCG company, seeks a proactive and results-driven Digital Marketing Officer to enhance brand visibility, engage our target audience, and drive measurable growth through multi-channel digital campaigns.

Location: Dubai (Remote)

Employment Type: Full-time

Salary: ₹35,000 – ₹50,000 per month (commensurate with experience)

Responsibilities:

· Develop and implement comprehensive digital marketing strategies across SEO/SEM, social media, email, content marketing, paid advertising, and influencer partnerships.

· Manage and optimize campaigns to improve ROI, CPC/CPA, and conversion rates.

· Assist with content planning and creation of copy, visuals, and multimedia aligned with brand voice.

· Manage social media: create content calendars, engage with the community, and analyze performance.

· Design and implement email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads and drive conversions.

· Monitor KPIs, generate reports, and derive insights to optimize campaigns.

· Ensure brand consistency across all digital touchpoints.

· Collaborate with sales, design, product, and brand teams to align marketing efforts with business goals.

· Stay updated on digital marketing trends, tools, and best practices.

Qualifications:

· Bachelor’s degree in Marketing, Communications, Business, or related field.

· 1–3 years of digital marketing experience; fresh graduates with strong internships or project work may be considered.

· Proficiency in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid channels.

· Strong knowledge of SEO and content marketing.

· Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo) and automation.

· Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics (Google Analytics, GA4).

· Data-driven mindset with ability to analyze metrics and optimize campaigns.

· Copywriting and content creation abilities; basic design sense (experience with Canva or Adobe Suite a plus).

· Excellent communication, time management, and teamwork skills.

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month