Digital Marketing Manager

4 - 8 years

4 - 7 Lacs

Posted:5 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Join a team where your digital expertise fuels real-world growth.

We aren't just looking for a Digital Marketing Manager; we are looking for a strategic architect who thrives at the intersection of data and creativity. If you are passionate about launching brands into new markets, leveraging cutting-edge AI to outpace the competition, and managing high-impact budgets that deliver measurable ROI, we want to talk to you.

This is an opportunity to take full ownership of a comprehensive digital ecosystem and shape the future of our brand in the B2C space.

Roles and Responsibilities

  • Strategic Leadership:

    Develop and execute comprehensive digital marketing roadmaps encompassing SEO, SEM, Social Media, Content Strategy, and Performance Marketing.

  • Multi-Channel Execution:

    Lead end-to-end campaigns across diverse platforms including WhatsApp Marketing, Video Production/Marketing, and emerging social channels.

  • Performance & ROI Management:

    Direct lead generation efforts with a sharp focus on lead quality and cost-per-acquisition (CPA), ensuring all spends remain optimized within the

    Rs 10 Million annual budget

    .

  • E-commerce Optimization:

    Manage and enhance brand presence across major e-tailer platforms such as

    Amazon, Flipkart, Quickcommerce


  • Data-Driven Analytics:

    Utilize advanced analytics tools to monitor campaign performance, providing actionable insights and reports to stakeholders.

  • Cross-Functional Collaboration:

    Partner with internal teams to ensure a unified brand voice and seamless execution of integrated marketing initiatives.

  • Innovation & AI Integration:

    Proactively integrate the latest

    AI tools

    into the marketing workflow to increase efficiency, speed of rollout, and campaign effectiveness.

Desired Candidate Profile

  • Experience:

    4 to 8 years of proven experience in Digital Marketing, specifically within the

    B2C sector

    .

  • Education:

    MBA or PGDM from a premier institution (Specialization in Marketing, Advertising, or Mass Communication preferred).

  • Market Expansion:

    A documented track record of successfully

    launching brands and products

    in new territories using digital-first strategies.

  • Technical Proficiency:

    Deep expertise in WhatsApp Marketing automation and performance-based scaling

  • Analytical Mindset:

    Strong ability to manage significant budgets while maintaining high standards for ROI and brand integrity.

  • Trend Awareness:

    Constant vigilance regarding industry shifts, algorithm updates, and emerging best practices.

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