Digital Marketing Manager

Key Responsibilities:

• Creating and executing business calendar across territories for continuous exchange with key stakeholders (Sales + Channel + Influence groups + Customers) in key micro markets. Outreach through innovative tools communication + events, Developing an on-going communication with stakeholders
• Lead, train, and manage a team of Presales Executives/Telecallers.
• Monitor team performance and provide regular feedback and coaching.
• Lead, train, and manage a team of Presales Executives/Telecallers.
• Monitor team performance and provide regular feedback and coaching.
• Assist in the formulation of strategies to build a lasting digital connection
• Plan and monitor the ongoing company presence on social media (LinkedIn, Instagram, Youtube, Whastapp, Twitter, Facebook, etc.)
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience, Work as a part of the core Growth Team
• Take ownership of all paid marketing initiatives across various platforms.
• Lead the day-to-day relationship with platforms like Google, Facebook and others.
• Regularly identify and act on growth and optimization opportunities in all campaigns.
• Be the custodian of KPIs like Online Sales Revenue, RoAS, Campaign Quality Scores etc.
• Ensure proper data tracking by monitoring Google Analytics and resolving any setup gaps.
• Maintain product feed hygiene across platforms like Google Merchant Center and others.
• Lead and manage Digital marketing team including responsibilities of setting and achieving team objectives, project management, and professional development of talent.
• Plan, develop, and manage client projects across full suite of digital marketing services (e.g., paid advertising, social media management etc.)
• Assess and manage towards project schedule, scope, and budget, Brainstorm innovative marketing strategies for existing and prospective clients
• Assist in creating social media content short videos, reels, behind-the-scenes shoots.
• Track execution timelines for marketing activities across projects.

Coordinate with digital agencies for day-to-day execution of campaigns.

Required Skills & Attributes:

• Basic understanding of marketing activations and campaign execution.
• Creative inclination with comfort in reel-making, video editing, or digital tools.
• Strong organizational skills with attention to detail.
• Ability to multitask and work under tight deadlines.
• Team player with a go-getter attitude.

Qualification:

• Graduate / Post Graduate in Marketing, Mass Communication, or related fields.
• 4-9 years of experience in digital marketing (real estate preferred but not mandatory)Role & responsibilities