Digital Marketing Manager

Overview Qualifications/Skills: Bachelor s or master s degree in marketing or a related field Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Job Responsibilities: Conduct keyword research and optimize website content, including meta tags, descriptions, headings, and images, to improve SEO. Build backlinks, monitor SEO metrics such as search engine rankings, organic traffic, and backlinks, and identify areas for improvement. Develop and execute PPC campaigns, conduct keyword research, and target relevant keywords and phrases to improve ad performance. Create effective ad copy and design, manage PPC budgets, optimize campaigns for maximum return on investment, and analyse PPC metrics to track performance and identify areas for improvement. Create and implement digital marketing strategies that align with business objectives and increase brand awareness, lead generation, and revenue of multiple clients. Analyse and report on essential digital marketing metrics, identify opportunities for improvement and manage multiple clients. Manage social media accounts across platforms such as Facebook, Twitter, and Instagram and manage engaging content. Create and manage targeted, personalized, and relevant email marketing campaigns to increase conversions and customer retention. Develop and manage online advertising campaigns to increase brand awareness and drive website traffic. Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience Stay up-to-date with the latest digital marketing trends, tools, and technologies to identify new opportunities for improvement.