Overview Qualifications/Skills: Bachelor s or master s degree in marketing or a related field Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Job Responsibilities: Conduct keyword research and optimize website content, including meta tags, descriptions, headings, and images, to improve SEO. Build backlinks, monitor SEO metrics such as search engine rankings, organic traffic, and backlinks, and identify areas for improvement. Develop and execute PPC campaigns, conduct keyword research, and target relevant keywords and phrases to improve ad performance. Create effective ad copy and design, manage PPC budgets, optimize campaigns for maximum return on investment, and analyse PPC metrics to track performance and identify areas for improvement. Create and implement digital marketing strategies that align with business objectives and increase brand awareness, lead generation, and revenue of multiple clients. Analyse and report on essential digital marketing metrics, identify opportunities for improvement and manage multiple clients. Manage social media accounts across platforms such as Facebook, Twitter, and Instagram and manage engaging content. Create and manage targeted, personalized, and relevant email marketing campaigns to increase conversions and customer retention. Develop and manage online advertising campaigns to increase brand awareness and drive website traffic. Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience Stay up-to-date with the latest digital marketing trends, tools, and technologies to identify new opportunities for improvement.

Overview Qualifications/Skills : A bachelor s degree in marketing, communications, journalism, English, or a related field Proven work experience as a Content Writer, Copywriter or similar role Passion for writing with an excellent portfolio of work Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, and Outlook Experience with social media and content marketing Experience with SEO copywriting best practices. Familiarity with keyword research. Strong editorial, proofreading, and writing skills Strong research skills Creativity and Collaborative spirit Excellent interpersonal, verbal, and written communication skills Excellent time-management and organizational skills Job Responsibilities: Interpret creative direction and adapt points from creative briefs into persuasive copy concepts. Research and understand a client s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings Write high-engagement social media content that reflects our brand s voice. Write clear and attractive marketing copy with a distinct voice to promote our products/services Prepare well-structured drafts for scripts Proofread and edit blog posts before publication. Submit work to editors for input and approval Conduct simple keyword research and use SEO guidelines to increase web traffic Identify customers needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone) Update website content as needed Source images and other content. Collaborate with a team of account managers and creative team, from concept development to delivery of final product. Propose copy concepts and present underlying strategic thinking to clients. Working on multiple projects at a time while maintaining quality and sticking to deadlines.