Digital Marketing Manager

Digital Marketing Manager

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Roles and Responsibilities

• Overall Leadership & Strategy

• Lead and manage the

  entire content operations division

  across 100+ teams (future scale).
• Develop and execute the

  growth strategy

  to hit aggressive revenue milestones (25Cr+/month by 24 months).
• Own P&L responsibility for the short-form content business.
• Identify

  new niches, markets, and monetization opportunities

  (YouTube, Facebook, Instagram, Affiliates, Sponsorships).

• Team Management & Scale-up

• Oversee the hiring, training, and performance of

  hundreds of Video Creators, Content Writers, and Managers

  .
• Build a strong

  middle management

  structure to ensure scalability.
• Mentor and guide

  team leaders

  on productivity, quality control, and monetization strategies.

• Analytics & Performance Optimization

• Monitor performance metrics across

  thousands of channels/pages

  .
• Use data-driven insights to optimize content formats, scheduling, thumbnails, and SEO practices.
• Ensure virality and consistent reach by leveraging platform trends.

• Monetization & Partnerships

• Lead efforts to maximize revenue from

  YouTube Partner Program, Facebook in-stream ads, affiliate marketing, and sponsorship deals

  .
• Negotiate

  brand partnerships and sponsorships

  across multiple niches.
• Build relationships with affiliate networks, ad agencies, and brand partners.

• Process & Systems

• Set up

  standard operating procedures (SOPs)

  for each team.
• Drive automation using AI tools, workflow management, and reporting dashboards.
• Ensure consistency and compliance across all content and monetization activities.

• Vision & Expansion

• Scale the business from a few teams to

  hundreds of teams

  while keeping profitability high.
• Explore international growth opportunities beyond India.
• Build the brand into a recognized

  global short-form content powerhouse

  .

Desired Candidate Profile

• 5+ years of experience

  in digital media, content operations and growth-focused roles.
• Proven track record of scaling

  digital channels/pages into multi-million follower bases

  .
• Strong leadership skills with ability to manage

  large, distributed teams

  .
• Expert in

  YouTube SEO, Facebook monetization, Instagram Reels, and digital marketing ecosystems

  .
• Deep understanding of

  affiliate marketing, influencer marketing, and sponsorship deal-making

  .
• Highly analytical, with the ability to use

  data to make scaling decisions

  .
• Entrepreneurial mindset someone who can treat this business as their own.
• Exceptional communication, negotiation, and stakeholder management skills.
• Ability to

  work under high-growth, high-pressure environments

  and deliver results.

Perks and Benefits

• Permanent Work from home.

• Pay scale:

  Competitive salary package (35,000-50,000 per month) + aggressive performance incentives tied to revenue milestones.
• Profit-sharing / ESOP options for the right candidate.
• Opportunity to build and lead one of the

  largest digital short-form content empires in India

  .
• Direct access to founders and decision-making authority.
• Work in a

  global-facing, high-growth industry

  with exponential scale-up potential.
• Long-term career growth into

  COO / CEO role

  as the business expands internationally.