Digital Marketing Manager

Functional Experience:

• Strong understanding of Technical SEO,On-page and Off-page optimization strategies.
• Hands-on experience with

  HubSpot

  for managing campaigns, lead tracking, and reporting.
• Knowledge of

  WordPress

  for content updates, curation, and basic scripting.
• Ability to

  manage SEO targets

  , monitor performance metrics, and optimize campaigns.
• Basic content writing skills with attention to SEO-friendly formatting.
• Understanding of

  domain management

  and website architecture.
• Proficient in creating and maintaining

  MIS reports

  for SEO and campaign performance.
• Experience in

  project management

  , coordinating with internal teams and external vendors.

Technical Skills Requirements:

• Technical SEO (on-page, off-page, keyword research, link building)
• HubSpot campaign management and automation
• WordPress content management and basic scripting
• Data analysis and reporting (MIS creation)
• Domain knowledge and website architecture
• Project management and coordination skills
• Basic content writing and editing
• Knowledge of Google Ads(basic)
• Knowledge of LinkedIn Ads(basic)

Educational Qualification:

• Essential:

  Post graduation in Marketing/Computers/Information Technology

• Preferred:

  MBA/Btech

Tools Knowledge:

• HubSpot
• Google Analytics (GA)
• Google Data Studio or any other BI tool(basic is fine)
• SEMRush
• Screaming Frog
• Google Lighthouse
• Yoast SEO
• Any other site audit and SEO tools
• Wordpress CMS
• Understanding of HTML & Ad formats
• Experience in Ahref/ Buzzsumo, Yoast SEO & Screaming Frog

Skills Mandatory:

• Preferred:

  B2B/B2C marketing, SEO On Page, Finding Backlinks, Google Ads & LinkedIn Ads, Content marketing, product marketing, performance marketing, content strategy, CPM Deals, WordPress CMS(only editing), Knowledge of CSS & HTML. Knowledge of Ad units & creative specifications, Knowledge of PR Network sites(organic)

• Good to Know

• Content writing, Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.