Digital Marketing Manager

Company: Luxus Green Mobility Pvt Ltd

Location: Bilaspur, Chhattisgarh

Reports To: Co-Founder / Director

Seniority Level: Mid-Senior | Leadership Track

Industry: Electric Vehicles | Manufacturing | Clean Mobility

Objective:

To lead the companys digital marketing initiatives with the goal of making Luxus a top 3-wheeler EV brand in India by building a scalable digital ecosystem, generating consistent multi-channel B2B/B2C leads, and creating a powerful national & international brand.

Key Responsibilities:

• Strategy & Funnel Ownership: Develop and own the digital growth strategy aligned with business goals (dealers, B2B, exports, government, retail). Create automated marketing funnels using Meta, Google, YouTube, and WhatsApp.
• Performance Marketing: Manage ad budgets. Run performance-driven Meta, Google Search/Display, and YouTube ads. Track CPL, CAC, ROAS, and other KPIs.
• Content & Brand Building: Build a distinctive, trustworthy, and inspiring EV brand. Lead content planning and collaborate with agencies for quality creatives.
• Website & CRM Automation: Optimize website and integrate CRM tools for lead management and automation.
• Analytics & Scaling: Use tools like Google Analytics and CRM dashboards. Run A/B tests and experiments.
• Leadership & Execution: Build and manage a marketing team. Coordinate with sales and external vendors. Lead events and launches.

Success Metrics (KPIs):

• Qualified Leads/Month (B2C, B2B, Govt, Export)
• Cost Per Lead (CPL)
• Dealer Onboarding Leads 100+ monthly
• Website Conversions
• Brand Reach (Impressions, Followers, Mentions)
• Referral & Repeat Engagement

What Are We Looking For:

• 36 years of hands-on digital marketing experience (automotive/EV/startup preferred)
• Mastery of Meta Ads, Google Ads, YouTube, CRM tools (e.g., Zoho, HubSpot)
• Strong in numbers + storytelling can build brand and performance together
• Growth mindset, fast executor, highly accountable
• Past experience scaling B2C/B2B campaigns or dealer networks is a big plus

Qualifications:

Graduate/Postgraduate in Marketing, Digital Media, or Business. Certifications in Meta/Google preferred. Strong English + Hindi communication skills.

Perks & Growth Opportunities:

• Work with the founders of an ambitious national EV brand
• Lead brand-building initiatives across India and export markets
• Get promoted to Head of Digital / CMO based on performance
• Access to startup and EV industry exposure, travel to expos/events

Work Schedule:

Full-time (10:00 AM 7.00 PM, Mon to Sat). Travel for expos/events/plant launches as needed.