Company: Luxus Green Mobility Pvt Ltd Location: Bilaspur, Chhattisgarh Reports To: Co-Founder / Director Seniority Level: Mid-Senior | Leadership Track Industry: Electric Vehicles | Manufacturing | Clean Mobility Objective: To lead the companys digital marketing initiatives with the goal of making Luxus a top 3-wheeler EV brand in India by building a scalable digital ecosystem, generating consistent multi-channel B2B/B2C leads, and creating a powerful national & international brand. Key Responsibilities: Strategy & Funnel Ownership: Develop and own the digital growth strategy aligned with business goals (dealers, B2B, exports, government, retail). Create automated marketing funnels using Meta, Google, YouTube, and WhatsApp. Performance Marketing: Manage ad budgets. Run performance-driven Meta, Google Search/Display, and YouTube ads. Track CPL, CAC, ROAS, and other KPIs. Content & Brand Building: Build a distinctive, trustworthy, and inspiring EV brand. Lead content planning and collaborate with agencies for quality creatives. Website & CRM Automation: Optimize website and integrate CRM tools for lead management and automation. Analytics & Scaling: Use tools like Google Analytics and CRM dashboards. Run A/B tests and experiments. Leadership & Execution: Build and manage a marketing team. Coordinate with sales and external vendors. Lead events and launches. Success Metrics (KPIs): Qualified Leads/Month (B2C, B2B, Govt, Export) Cost Per Lead (CPL) Dealer Onboarding Leads 100+ monthly Website Conversions Brand Reach (Impressions, Followers, Mentions) Referral & Repeat Engagement What Are We Looking For: 36 years of hands-on digital marketing experience (automotive/EV/startup preferred) Mastery of Meta Ads, Google Ads, YouTube, CRM tools (e.g., Zoho, HubSpot) Strong in numbers + storytelling can build brand and performance together Growth mindset, fast executor, highly accountable Past experience scaling B2C/B2B campaigns or dealer networks is a big plus Qualifications: Graduate/Postgraduate in Marketing, Digital Media, or Business. Certifications in Meta/Google preferred. Strong English + Hindi communication skills. Perks & Growth Opportunities: Work with the founders of an ambitious national EV brand Lead brand-building initiatives across India and export markets Get promoted to Head of Digital / CMO based on performance Access to startup and EV industry exposure, travel to expos/events Work Schedule: Full-time (10:00 AM 7.00 PM, Mon to Sat). Travel for expos/events/plant launches as needed.
Position Overview :- We are seeking a dynamic and versatile IT Executive / Digital Marketing Executive who can manage core IT infrastructure support and drive digital marketing initiatives. The ideal candidate must possess a balanced knowledge of IT systems and digital marketing platforms to ensure smooth business operations and effective online brand presence. Key Responsibilities :- IT Infrastructure Management Maintain and troubleshoot basic IT infrastructure, including hardware, software, networking, and security systems. Manage email configurations, data backup, and system updates. Coordinate with vendors for IT equipment and service requirements. Provide IT support to internal teams to ensure smooth day-to-day operations. Implement automation tools for workflow efficiency and data management. Digital Marketing Execution Plan, execute, and optimize digital campaigns across Meta Ads (Facebook, Instagram) and Google Ads. Conduct keyword research and manage SEO strategies to improve organic rankings. Create, manage, and analyze WhatsApp automation campaigns for lead generation and customer engagement. Work with creative teams to align digital campaigns with business goals. Monitor and report campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.). Stay updated with the latest digital trends and tools relevant to the industry. Required Skills & Qualifications :- Bachelors degree in IT, Computer Applications, Marketing, or related field. 13 years of experience in IT support and/or digital marketing execution. Strong understanding of IT infrastructure basics (networks, systems, troubleshooting). Proficiency in Meta Ads Manager, SEO techniques, WhatsApp automation tools, and Google Analytics. Basic knowledge of automation workflows (CRM, email campaigns, chatbots). Strong problem-solving skills and ability to multitask. Excellent communication and coordination abilities. Preferred Skills (Added Advantage) Knowledge of Google Ads, YouTube Ads, and LinkedIn Campaigns. Familiarity with marketing automation platforms (HubSpot, Zoho, etc.). Basic understanding of graphic design tools (Canva, Photoshop). Prior experience in the electric vehicle/automotive industry.