Company: Luxus Green Mobility Pvt Ltd Location: Bilaspur, Chhattisgarh Reports To: Co-Founder / Director Seniority Level: Mid-Senior | Leadership Track Industry: Electric Vehicles | Manufacturing | Clean Mobility Objective: To lead the companys digital marketing initiatives with the goal of making Luxus a top 3-wheeler EV brand in India by building a scalable digital ecosystem, generating consistent multi-channel B2B/B2C leads, and creating a powerful national & international brand. Key Responsibilities: Strategy & Funnel Ownership: Develop and own the digital growth strategy aligned with business goals (dealers, B2B, exports, government, retail). Create automated marketing funnels using Meta, Google, YouTube, and WhatsApp. Performance Marketing: Manage ad budgets. Run performance-driven Meta, Google Search/Display, and YouTube ads. Track CPL, CAC, ROAS, and other KPIs. Content & Brand Building: Build a distinctive, trustworthy, and inspiring EV brand. Lead content planning and collaborate with agencies for quality creatives. Website & CRM Automation: Optimize website and integrate CRM tools for lead management and automation. Analytics & Scaling: Use tools like Google Analytics and CRM dashboards. Run A/B tests and experiments. Leadership & Execution: Build and manage a marketing team. Coordinate with sales and external vendors. Lead events and launches. Success Metrics (KPIs): Qualified Leads/Month (B2C, B2B, Govt, Export) Cost Per Lead (CPL) Dealer Onboarding Leads 100+ monthly Website Conversions Brand Reach (Impressions, Followers, Mentions) Referral & Repeat Engagement What Are We Looking For: 36 years of hands-on digital marketing experience (automotive/EV/startup preferred) Mastery of Meta Ads, Google Ads, YouTube, CRM tools (e.g., Zoho, HubSpot) Strong in numbers + storytelling can build brand and performance together Growth mindset, fast executor, highly accountable Past experience scaling B2C/B2B campaigns or dealer networks is a big plus Qualifications: Graduate/Postgraduate in Marketing, Digital Media, or Business. Certifications in Meta/Google preferred. Strong English + Hindi communication skills. Perks & Growth Opportunities: Work with the founders of an ambitious national EV brand Lead brand-building initiatives across India and export markets Get promoted to Head of Digital / CMO based on performance Access to startup and EV industry exposure, travel to expos/events Work Schedule: Full-time (10:00 AM 7.00 PM, Mon to Sat). Travel for expos/events/plant launches as needed.
