Digital Marketing Manager (India focus)

As a Digital Marketing Manager, you will play a crucial role in bridging the gap between Marketing, commercial, product management, and data. If you have a background in software engineering or product management and possess a balance of experience in technology and digital marketing, this role is tailored for you. Your key accountabilities will include collaborating with commercial, marketing, and product teams to innovate projects with potential business impact. You will be responsible for planning, scoping, and scheduling project timelines using tools like JIRA. Developing year plans and strategies to enhance online traffic, revenue, and brand awareness will be a significant aspect of your role. Additionally, you will manage digital marketing campaigns in alignment with regional and local teams, identifying trends, insights, and optimizing spend and performance based on data insights. Your key responsibilities will involve developing and implementing digital marketing strategies in line with business objectives. You will plan, execute, and optimize marketing campaigns across various channels such as SEO, PPC, social media, email, and content marketing. Utilizing tools like Google Analytics and CRM systems, you will track, analyze, and report campaign performance, refining strategies based on data insights to drive better results. Collaboration with the growth team to ensure alignment between product, data, and digital marketing with projects and KPIs is essential. In terms of key requirements, you should have a minimum of 4 years of experience in digital marketing and a proven track record in growing businesses through comprehensive digital marketing strategies. Analytical thinking, creativity, adaptability to a fast-paced environment, time management skills, and the ability to challenge stakeholders are crucial attributes for this role. Strong written and verbal communication skills, teamwork, and experience with enterprise tools like GA 360, Salesforce Marketing Cloud, or Adobe Marketing Cloud are desired qualifications. This position is based in Bangalore, India. At AirAsia, we value diversity and are committed to providing equal opportunities to all individuals. We foster a work environment that celebrates differences and treats every talent with respect and fairness. Please note that AirAsia does not accept unsolicited assistance from search firms for employment opportunities. CVs/resumes submitted without a valid written search agreement will be considered the property of AirAsia. No fees will be paid in the event of hiring a candidate through an unsolicited agency referral without a pre-existing agreement.,