Digital Marketing Manager

Company Description

Impact Research Communications (IRC) is dedicated to enhancing the societal, academic, and policy impact of scientific and technical research through innovative communication strategies. By integrating traditional academic dissemination with outreach methods like blogs, webinars, and podcasts, IRC ensures research findings reach the appropriate audiences effectively. Partnering with professional societies and community organizations, IRC develops strategies for impactful messaging and engaging stakeholders. The organization is committed to fostering collaboration across fields such as environment, health, and education. Through events and programs, IRC supports innovation, skill development, and networking, benefiting young researchers and contributing to advancements in science and public health.

Role Description

This is a full-time hybrid role for a Digital Marketing Manager, based in Hyderabad, with the flexibility for some remote work. The Digital Marketing Manager will develop and execute campaigns to promote research findings and projects effectively. Responsibilities include managing social media marketing initiatives, analyzing web traffic and performance metrics, driving lead generation, and overseeing digital marketing strategies. The role involves collaborating with cross-functional teams to craft impactful communications aligned with IRC's mission.

Qualifications

• Expertise in Social Media Marketing and Lead Generation
• Strong skills in Digital Marketing and Marketing strategies
• Proficiency in Web Analytics tools and data analysis
• Ability to develop and manage digital campaigns with measurable outcomes
• Excellent communication, organizational, and collaboration skills
• Experience in promoting science- or research-focused content is an advantage
• Bachelor's degree in Marketing, Communications, or a related field
• Knowledge of current marketing trends, tools, and platforms