Digital Marketing Manager

Company:

• Face Biometric Attendance (AI-driven with geofencing & liveness)
• Payroll Automation with PF/ESI/TDS compliance
• Web Portal & Employee App for attendance, shifts, leave, approvals, payslips
• Centralized HR operations for multi-branch, multi-site organisations

Digital Marketing Manager (SEO | SMM | PPC | Creative)

• Probation (6 months):

  4.0 to 4.8 LPA (CTC)

• Post-confirmation:

  6.8 to 8.0 LPA (CTC)

  Joining:

  Immediate joiners required

Role Summary

• Site audits (crawl/index, Core Web Vitals, schema, internal linking).
• Keyword clusters for HRMS/Payroll/Attendance; content briefs and on-page optimization.
• Ethical link-building and E-E-A-T hygiene.

Performance Marketing (PPC)

• Launch/optimize

  Google Ads (Search, PMax, Display)

  and

  LinkedIn Ads

  .
• A/B test keywords, creatives, audiences, and landing paths to hit CPL/CAC.
• Always-on retargeting with offer testing.

SMM & Content

• Own LinkedIn/Instagram/YouTube calendar: explainers, reels, carousels, customer stories, compliance tips.
• Founder advocacy: ghostwrite posts, repurpose content.

Creatives & Copy

• Produce ad/social creatives in

  Canva

  ; crisp, benefit-led copy and CTAs.
• Light video editing for shorts/reels (nice to have).

CRO & Web Ops

• Ship and iterate high-converting landing experiences with frontend team.
• Use heatmaps/session replays/funnel data to lift CVR.

Analytics & Governance

• Own

  GA4, GSC, GTM, Looker Studio

  ; weekly reporting on MQLs, CPL, CAC, ROAS.
• UTM hygiene, event tracking, conversion goals, and SOPs.

Must-Have Skills

• SEO:

  Technical audits, keyword strategy, content briefs, link acquisition.

• PPC:

  Google Ads & LinkedIn Ads (budget pacing, bidding, negatives, retargeting).

• SMM:

  LinkedIn-first B2B playbook; cadence, hooks, formats that convert.

• Creatives:

  Canva

  (ads, carousels, banners); strong visual + copy sense.

• CRO & Copy:

  Landing structure, forms, headlines, CTAs that convert.

• Analytics:

  GA4, GSC,

  GTM

  , Looker Studio; attribution & funnel basics.

Good-to-Have

• ASO (Play Store listings, keywords, creatives, rating strategy).
• B2B SaaS/HR/payroll familiarity (PF/ESI/TDS themes).
• Basic video scripting/voiceover.

Outcomes/KPIs (Quarterly)

• MQLs/SQLs/Demos booked

  with clear attribution.

• CPL, CAC, ROAS

  within targets.

• Organic traffic & Top-10 rankings

  for priority keywords.

• Landing page CVR

  uplift.

• Social reach & engagement

  growth.

• App installs/ratings

  (if ASO owned).

Tools Youll Use

• Google Ads, LinkedIn Ads, Meta Ads

• GA4, GSC, GTM, Looker Studio

• SEMrush/Ahrefs, Screaming Frog

• Canva

  (Figma/CapCut/Premiere = nice to have)

Who Will Succeed Here

• Operator mindset, data-driven, fast execution.
• Clear communicator with crisp, actionable reporting.
• Experimentation-first; documents learnings and scales winners.
• Collaborates tightly with Sales and Product.